I'm a Lebanese-born, Brooklyn-based designer and art director. Before settling in New York, I spent the first decade of my career working in Beirut and Dubai, for the Middle East and North African markets.

 
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Work experience

Associate Creative Director at FCB NEON NY—October 2022-February 2023, New York

Associate Creative Director at imre NY—April 2021-August 2022, New York

Freelance Senior Art Director (BCW, Saatchi & Saatchi, MRM)—October 2019-April 2021, New York

Senior Art Director at McCann Health NY—June 2016-June 2019, New York

Freelance Senior Art Director (Digitas health, CDM)—September 2015-May 2016, New York

Associate Creative Director at You Experience—April 2014-September 2014, Dubai

Senior Art Director at Leo Burnett—August 2010-March 2014, Beirut

Senior Art Director at EuroRSCG/Havas—March 2010-August 2010, Dubai

Senior Art Director at Saatchi & Saatchi—February 2008-February 2010, Beirut

Art Director at Saatchi & Saatchi—February 2005-Februry 2008, Beirut

Education

MA in Art direction at USEK. Attended 2003-2005

BA in Design at USEK. Attended 2000-2003

Notable awards

Mashrou’ Leila “Raäsuk" Diversion Music Video

Dubai Lynx 2014

  • Gold for Branded Content

  • Silver for Digital Media in a Promotional Campaign

  • Silver for Interactive/OLV

  • Silver for Digital Media/Promo Campaign

  • Bronze for Integrated Campaign/Promo & Activation

HiMaya For Child Sexual Abuse Awareness

Cannes Lion Festival 2013

  • Bronze, Non-Profit Integration lead by PR

Dubai Lynx 2013

  • Gold for Film

  • Silver for Integrated Campaign

  • Bronze for Best Use of Media Relations

Effie 2013

  • Gold with Jury recognition, for Non-Profit

St Jude - Performing Miracles

  • Dubai Lynx 2013 - Bronze for Best Use of Integration of Experiential Events

P&G/Ariel

  • Dubai Lynx Festival 2009 - Silver for OOH

Brands work history

  • AstraZeneca: Breztri

  • Sanofi: Meningococcal disease vaccine

  • Sanofi: Atrial Fibrillation

  • Enfamil

  • Janssen Biotech: Stelara

  • Janssen Biotech: Tremfya

  • Bacardi

  • Smirnoff

  • Hershey’s

  • Tide

  • Pampers

  • Crest

  • Boss

  • Lacoste

  • Pfizer: Chantix - Dubai

  • Mashrou’ Leila

  • Trident

  • Bank Audi

  • Fromagerie Bel

  • Zain Telecom

  • Alfa Telecom

  • Head & Shoulders

Non-Profit work history

  • HiMaya child abuse

  • St Jude children cancer center