Work Experience
• Design Director (July 2026 - Present) - Coatcha.com
• Associate Creative Director (August 2024 to April 2026) - Publicis Health/CoLab, New York - Contract
• Creative director (April 2023 - July 2024) - Rihlet Store
• Associate Creative Director (October 2022 to February 2023) - FCB Neon, New York - Contract
• Associate Creative Director (April 2021 to August 2022) - imre, New York
• Freelance Senior Art Director/ACD, New York (September 2019 to Mar 2021)
• Senior Art Director (June 2016 – June 2019) - McCann Health, New York
• Freelance Senior Art Director (September 2015-May 2016) - CDM and Digitas Health New York
• Associate Creative Director (April 2014-September 2014) - You Experience, Dubai
• Senior Art Director (August 2010-April 2014) - Leo Burnett, Beirut
• Art Director/Senior Art Director (February 2005-April 2010) - Saatchi & Saatchi, Beirut
Notable Awards
Mashrou’ Leila Music Video for Lil Watan
Dubai Lynx 2014: Gold (Branded Content), Silver x3, Bronze
Cannes Lions 2015: Shortlist in Film
HiMaya – Child Sexual Abuse Awareness
Cannes Lions 2013: Bronze (Non-Profit Integration)
Effie MENA 2013: Gold (Non-Profit, Jury Recognition)
Dubai Lynx 2013: Gold, Silver, Bronze across Film, Integrated & Media
St. Jude – Performing Miracles
Dubai Lynx 2013: Bronze (Experiential Integration)
P&G Ariel Campaign
Dubai Lynx 2009: Silver (Out-of-Home)
Education
Student in Psychology at Southern New Hampshire University
M.A. in Art Direction & Creative Advertising (August 2004) Holy Spirit University, Lebanon
B.A. in Graphic Design (August 2002) Holy Spirit University, Lebanon
Language & Skills
Fluent in English, French, Arabic
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), UX/UI tools, video editing, animation, AI tools, a fast learner and a problem solver
Music
Study and play Oud/Lute, with focus on Arabic Maqams