Work Experience
Associate Creative Director (August 2024 to present) - Publicis Health/CoLab, New York
Led creative development for Pfizer Hospital campaigns, including Pfizerhospitalus.com.
Delivered materials across surgical, RFID, sustainability, immunoglobulin, and sterile injectable verticals.
Freelance Associate Creative Director (October 2022 to February 2023) - FCB Neon, New York
Directed advertising campaigns for Xeris and Sanofi (Gvoke, Recorlev, Kevzara).
Produced digital/social content for omni-channel strategies.
Managed creative teams of up to 6 people.
Associate Creative Director (April 2021 to August 2022) imre, New York
Led campaign development for AstraZeneca (Rare Disease Awareness, BREZTRI).
Prioritized creative quality, UX best practices, and team collaboration.
Managed teams of up to 8 creatives.
Freelance Senior Art Director/ACD, New York (September 2019 to Mar 2021)
MRM, BCW, Saatchi & Saatchi Wellness.
Delivered campaigns for Unilever Ice Cream, Enfamil, MenQuadfi, Multaq.
Senior Art Director (June 2016 – June 2019) - McCann Health, New York
Developed campaigns for Janssen and RB (Tremfya, Stelara, Enfamil).
Created assets for integrated campaigns (social, CRM, web, POS, experiential, print).
Freelance Senior Art Director (September 2015-May 2016) - CDM and Digitas Health New York
Created campaigns for Pfizer Oncology, MS LifeLines, Rebif.
Designed social content, collaterals, posters, and internal materials.
Associate Creative Director (April 2014-September 2014) - You Experience, Dubai
Helped launch an independent creative agency.
Oversaw pitches and campaign execution for Hershey's, Bacardi, Clorox, Pfizer, P&G Beauty.
Senior Art Director (August 2010-April 2014) - Leo Burnett, Beirut
Led creative work for Trident, Bank Audi, Renault, Diageo, and NGO Himaya.
Directed integrated campaigns across digital, film, and print.
Managed teams of up to 6 creatives.
Art Director/Senior Art Director (February 2005-April 2010) - Saatchi & Saatchi, Beirut
Developed campaigns for P&G (Crest, Ariel, Pampers, Head & Shoulders), BEL, Zain Telecom.
Education
Student in Psychology at Southern New Hampshire University
M.A. in Art Direction & Creative Advertising (August 2004) Holy Spirit University, Lebanon
B.A. in Graphic Design (August 2002) Holy Spirit University, Lebanon
Language & Skills
Fluent in English, French, Arabic
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), UX/UI tools, video editing, animation
Music
Study and play Oud/Lute, with focus on Arabic Maqams.
Notable Awards
Mashrou’ Leila Music Video for Lil Watan
Dubai Lynx 2014: Gold (Branded Content), Silver x3, Bronze
Cannes Lions 2015: Shortlist in Film
HiMaya – Child Sexual Abuse Awareness
Cannes Lions 2013: Bronze (Non-Profit Integration)
Effie MENA 2013: Gold (Non-Profit, Jury Recognition)
Dubai Lynx 2013: Gold, Silver, Bronze across Film, Integrated & Media
St. Jude – Performing Miracles
Dubai Lynx 2013: Bronze (Experiential Integration)
P&G Ariel Campaign
Dubai Lynx 2009: Silver (Out-of-Home)